What started out a simple add-on for a health month campaign, with deeper strategic integration, became a foundational part of Cape Cod Healthcare’s communication plan for their breast cancer service line.

Their marketing team involved key clinician stakeholders, making sure every part of the HRA and downstream workflows fully aligned with their rigorously established clinical processes and thought-leadership.

Join Julie Badot as she shares insights and experience on HRA promotion, operationalization, and key metrics of success.