Advocate Health takes a very budget-minded approach to HRA promotion by leveraging variety – a variety of channels, targets, messaging, creative, etc. – and a commitment to thoughtful iteration.

Join Stacie Cotey and Murray Friedman from Advocate Health as they share insights and experience on driving HRA success through low-cost avenues and a strategic approach to campaign optimization.

Explore Advocate Health’s strategies and tactics for promoting their Breast Cancer HRA, including why and how their strategy evolved, and the impact on their results.