Recording:

Content is King! Why Health Providers Should Send More Targeted Content Emails

Ways You Can Personalize Email Outreach Effectively Without Worrying About PHI

Why do the big consumer brands fill your inbox? Because it works. They monitor your interactions with them, then drip messaging and calls-to-action about those topics of interest. Yes, they go too far, but there are lessons there.

Today’s consumers expect you to PUSH your most appropriate content for their situation to them.

Join us to hear Emilie share why & how health system marketers can emulate these concepts without running afoul of privacy concerns. Tune in for tips on opt-ins, immediacy, cadence, targeting, and more.

Presented by:

Emilie Ansel

Chief Executive Officer at Private Health News

In this 1-hour webinar:

Leveraging existing consumer behaviors & hand raisers
Examples of how to use variations of PUSH marketing
Simple tips and takeaways that you can put to good use

View the Presentation Deck

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

We wanted a strong interactive call to action for our marketing campaigns and the Medicom HRAs have been a great solution to increasing our response rates. The risk assessments provide us a way to capture contact information and determine risk level to follow-up with risk-based emails.

By providing more personalized content, we direct people through our marketing funnel and have taken our campaigns and results to the next level. Because of the trackable results, we are using the Medicom HRAs across our 11 OSF HealthCare hospital markets and for numerous disease states.

Tammy Donelson

Vice President, Strategic Marketing

OSF HealthCare