As budgets shrink and health systems strive to remain competitive, finding the right patient mix is more crucial than it ever has been. Identifying patients who are ready for elective services and have the ability to pay is going to become a marketer’s top priority as states begin to reopen.
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Strategies to Generate Revenue Quickly
Many health systems are beginning to gradually open the door to elective services. In the topsy-turvy world of the pandemic, marketing plans need a revamp. So, the question is what to do first?
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Keep Marketing! Healthcare’s New Normal is Here
Now is not the time to stop spending marketing dollars. The onus falls to marketing to attract and retain high value patients. Finding a message that focuses on safety and meeting consumer needs is crucial. Tools like online health risk assessment can be key to re-engaging past patients and identifying new ones.
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What’s Your Number? Activation Scoring is a Path to ROI
The Client Success Team (CST) at Medicom Health has created an Activation Scoring tool to provide a customized and complimentary review of each live HRA, upon request to help you on your path to ROI.
Read MoreCase Study: Improved Global Completion Rates
Heart Health HRA – Improved Global Completion Rates
With the transition to v3, we are seeing significant improvements in completion rates, especially in the Heart Health HRA. The chart below shows overall completion rates for the Heart Health HRA from January through November of 2018. We selected a variety of health systems based on location, number of hospitals, and overall bed size.
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Don’t feel well? Is it COVID-19 or Anxiety?
Tightening in your chest? Shortness of breath? Heart palpitations? Understanding the differences between COVID-19 and Anxiety symptoms is important. If you are in fact experiencing anxiety, recognizing the symptoms can help you avoid the additional stress that it may be the virus.
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