As healthcare marketing strategies have evolved with market shifts, one thing is clear: the healthcare consumer has accelerated their comfort for and adoption of digital solutions.

From online resources to determine care needs, preferring digital channels to enhance access, to embracing telemedicine & patient portals to actively manage care, the new healthcare consumer prefers digital in every phase of their journey.

This shift has had a profound effect on marketing and communication plans, digital front door strategies, and patient experience initiatives.