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Recording:

Exploring Digital Savvy Healthcare Consumerism

Watch Video

How Health Systems Can Leverage Data & Digital Experiences to Meet Post-Pandemic Consumer Needs

As healthcare marketing strategies have evolved with market shifts, one thing is clear: the healthcare consumer has accelerated their comfort for and adoption of digital solutions.

From online resources to determine care needs, preferring digital channels to enhance access, to embracing telemedicine & patient portals to actively manage care, the new healthcare consumer prefers digital in every phase of their journey.

This shift has had a profound effect on marketing and communication plans, digital front door strategies, and patient experience initiatives.

In this 1-hour webinar:

Presented by:

  • The latest research on healthcare consumerism
  • How organizations use data to understand trends
  • How digital channels can meet consumers’ needs

Presentation Slide Deck

Reed Smith

Reed Smith

VP of Digital & Innovation
Ardent Health Services

Chris Boyer 2022

Chris Boyer

VP of Digital Strategy and Marketing Intelligence
Beth Israel Lahey Health

Tony Huth

CEO/Co-founder

Tony Huth is Chief Executive Officer and co-founder of Medicom Health. For over 25 years he has developed award-winning software tools to help influential health organizations inspire and empower individuals to address their health concerns.

More by Tony Huth

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We wanted a strong interactive call to action for our marketing campaigns and the Medicom HRAs have been a great solution to increasing our response rates. The risk assessments provide us a way to capture contact information and determine risk level to follow-up with risk-based emails.

By providing more personalized content, we direct people through our marketing funnel and have taken our campaigns and results to the next level. Because of the trackable results, we are using the Medicom HRAs across our 11 OSF HealthCare hospital markets and for numerous disease states.

Tammy Donelson

Vice President, Strategic Marketing

OSF HealthCare

Special pricing offer! Eruptr’s optimized search promotions supercharge Medicom Health HRA traffic & completions. Contact us to learn more.

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