Pivoting from their popular annual survey on healthcare digital marketing trends, Geonetric focused on better understanding “the preferences & perceptions of health consumers relating to their use of technology throughout the healthcare journey.”

This new survey was carefully crafted so healthcare marketers could gain valuable insights and understand key tactics needed to stay competitive in a rapidly growing consumer-oriented marketplace.

Ben will share results including what websites, mobile apps and other tools are key to consumers’ healthcare journeys today.