The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing.

Join us and learn:

• How to develop customer personas with a clear, efficient process.
• Tips for conducting interviews and a systematic way to analyze answers.
• Using your customer personas help to understand buying decisions.
• Ways to align the customer journey with your personas.