The key to patient engagement

Today’s mobile connection has created an on-demand society. Consumers have high expectations for instant access to information. Mobile devices (and increasingly, mobile apps) are the preferred connection most people have with the world. But yet, there’s still a gap between consumers and healthcare brands that lag behind today’s mobile consumer.

93% of healthcare marketers believe that mobile apps can improve the patient experience. Hospitals have engaged less than 2% of their patients using mobile apps. Healthcare marketers can harness the location and engagement technologies built into every smartphone to send the right message to the right consumer in the right context. A smart mobile marketing strategy can eliminate a patients’ biggest frustrations and create a more positive, consistent patient experience.

Tune into this presentation with Phunware, a recent Webby Award recipient for their work with Dignity Health, as they provide the key elements to develop a mobile strategy to increase patient engagement. Learning objectives will include:

• Current insights on today’s mobile landscape.
• The role of marketing automation and location-based marketing.
• 5+ tips to increase patient engagement before, during, and after visits
• How to leverage your investment and infrastructure for a mobile strategy.