Nudging Brand Perceptions

Behavioral Economics and Patient Experience Design

In this second webinar by Steve Koch, Director of Health Initiatives at Cast & Hue, is joined by his colleague Salvador Lee Bravo. Listen in as they provide insight into how a patient’s perception of a brand will influence their experience with your services.

For healthcare providers, crucial moments along the patient journey can make or break a patients’s experiences.

How can we use the science of behavioral economics to design better patient experiences through the understanding of their perceptions?

Listeners will learn:

• Three principles of behavioral economics.
• What makes patients loyal to a healthcare organization and why do they switch.
• How we can give patients the power to add value to a healthcare brand
• Which crucial moments matter most to the perception of the patient.