Hospitals and health systems are facing dramatic challenges in the way they are trying to reach, and build relationships with patients and potential patients. From branding, marketing, patient acquisition, population health management, and patient access, the old way of reaching and engaging these audiences are becoming fragmented and losing effect.

You will learn:

• What is the online patient experience
• How the digital experience is changing patient perceptions and healthcare’s delivery
• The characteristics of a successful digital experience
• How online health engagement tools can improve the digital experience