Why Integrated Social PR is Key to 21st Century Communication

Many still consider media relations to be still PR’s strong suit. However, in a multi-faceted communication world, practitioners can no longer afford to function in a silo. In 2016, integration is the name of the game, and social media plays a key role. But in today’s fast-paced world, where do you get started when it comes to social media? In this webinar, noted Social PR strategist and trainer Shonali Burke will cover some of the most common roadblocks to practicing effective Social PR, including:

• Social media strategy development: Understand why talking at people isn’t effective, and how to effectively use today’s popular social media platforms to talk with them to research and develop impactful strategies built around useful educational content
• Engaging your audience and communicating the human side of your organization: By putting people and personalities at the center of your social communications, you can elevate them almost to an art form while building and energizing sustainable communities
• Measuring the success of social media: Understand how to make the right kinds of correlations between your communication efforts and your organization’s business objectives

Guest Presenter

Shonali Burke, president and CEO of Shonali Burke Consulting, helps businesses large and small strategize and implement strategic Social PR for better business results. A veteran of small and large agencies, her career also includes a stint at the ASPCA, where she revamped the organization’s communication function and instituted its award-winning measurement program. She has also been named to PRWeek’s first “top 40 Under 40” list, the first list of 25 Women That Rock Social Media, and she is on the faculty of both faculty of The Johns Hopkins University and teaches at Rutgers University. She also hosts a weekly Twitter chat, #measurePR.