Turn-key Services to Promote Your Profilers & Self-Care Planners
Medicom Health offers a mix of digital and traditional marketing services to drive consumers to your EVALIA® Personal Health Profilers & Self-Care Planners. The design of our services allows us to do most of the work, allowing you to focus on other projects and opportunities. The services incorporate three distinct tactics that will help you achieve your patient acquisition, revenue, and engagement goals.
Facebook advertising and landing pages that are proven to increase profiler completions and generate leads for your service lines. More…
Expert search engine marketing that uses paid search, targeted banner ads on relevant websites, and YouTube pre-roll ads on health, wellness, and lifestyle channels. More…
Direct mail third-party data, consumer-reported health data, and predictive analytics to identify at-risk consumers and connect with them through direct mail. More…
Facebook has proven to be an ideal channel to improve early detection and preventative care for hospitals and health systems. SocialConnect allows you to engage consumers and convert them into loyal customers using Facebook patient acquisition campaigns. Driving current and prospective patients to your EVALIA Personal Health Profilers through Facebook will increase completions and identify consumers most in need of your services.
- Get results in as little as five working days
- Flexible budgeting to phase-out lower performing campaigns
- Accurately identify current and prospective high-risk patients
- Seamless user experience through custom Facebook landing pages and branded assessments
Search engine marketing (SEM) is more than a buzz word…it’s how many consumers learn about your services and should be an important part of your patient acquisition strategy. SearchConnect allows you to drive consumers to your EVALIA Personal Health Profilers through pay-per-click and Google ads.
- Reach consumers who are actively searching for your services or visiting health and wellness websites, as well as local news and newspaper sites through banner ads
- Get expert guidance on content, conversion tactics, landing pages, calls of action, and more
- Maximize engagement and conversions with the automatic optimization programs that adjust bids, ad position, and keywords
- Easily track ROI and campaign effectiveness with transparent reporting
Having a blended marketing strategy that includes both digital and traditional media is key to a successful patient acquisition and engagement strategy. GeoConnect uses third-party data, predictive analytics, and consumer-reported health data to identify the best patients for your health profiler campaigns, allowing you to connect through direct mail.
- Identify prospective patients through predictive modeling with the same health and behavior characteristics as your current patients
- Use targeted lists for direct mail campaigns based on leading third-party demographic, online behavior, encounter codes, self-reported conditions, and claim data
- Send professionally designed direct mail pieces with your branding and unique calls to action
- Track ROI and effectiveness with detailed campaign analysis report