Analytics Best Practices: Google Tag Manager & Google Analytics

Google Analytics (GA) and Google Tag Manager (GTM) are powerful tools clients can use to better understand how people are accessing and using their Health Assessments.

Google Analytics’ main purpose is generating reports and statistics about your Health Assessments, using tags. These tags are typically called GA Tracking Codes.

Google Tag Manager is a tag management system that helps manage tags by letting you define the rules of when certain tags should trigger. However, GTM doesn’t support manually triggered page views. Rather, it has “events” and page views are considered individual events.

Best Practices

We suggest that if you choose to use both GA and GTM, that you use them separately with your Health Assesssments, rather than using GA through GTM. We have found that clients who feed their GA tags for their Health Assessments into their GTM experience more issues with session concurrency and could lose more valuable information about how people are accessing and using their Health Assessments.

For this reason, we recommend using GA integration directly and using GTM for other types of tags to trigger conversion tracking.

To use our built-in GA integration, go to the Analytics/Tagging section within your HRA’s customization. Click “+ Add Analytics Service” and select Google Analytics. From there, you can add the necessary information to link your analytics service to your Health Assessment.