Upcoming Webinar:
Modern Content Marketing for Health Systems (Part 3 of 3)
Jun 16, 2021 — 2:00 pm (central time)
PART 3 of 3: Creating a Conversion Path from Engagement to Encounter
Read MoreRecording:
Reboot Your Patient Revenue Funnel! (Part 2 of 3)
PART 2 of 3 – EVALUATION Stage Strategies: How to Guide Decisions & Grow Volume for 2021
Read MoreRecording:
Make Your Hospital Content Stand Out During (and After) COVID-19
Set Your Health System Apart with Content that Calms and Clarifies
Read MoreRecording:
Forced Evolution: How COVID-19 Changed Content Marketing
Why Health System Marketers Must Expand & Evolve Their Content Strategy
Read MoreTips & Support:
How Evergreen Content Can Make Your Job Easier
It’s impossible to write separate content for all channels, so the key is to create content to be shared. Once you’ve created evergreen content, there are no limits to how long or how much you can promote it. And finally, pull your HRAs into all content where applicable.
Read MoreBlog:
Exploring the Power of Interactive Content
Interactive content is inherently better at achieving the common goals of content marketing like engagement, identification, segmentation, and conversion.
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