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Tag: Jane Crosby

Recording:

Reboot Your Patient Revenue Funnel! (Part 3 of 3)

Reboot Your Patient Revenue Funnel! (Part 3 of 3)

PART 3 of 3: Creating a Conversion Path from Engagement to Encounter

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Recording:

Reboot Your Patient Revenue Funnel! (Part 2 of 3)

Reboot Your Patient Revenue Funnel! (Part 2 of 3)

PART 2 of 3 – EVALUATION Stage Strategies: How to Guide Decisions & Grow Volume for 2021

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Recording:

Reboot Your Patient Revenue Funnel! (Part 1 of 3)

Reboot Your Patient Revenue Funnel! (Part 1 of 3)

PART 1 of 3 – Research Stage Strategies: How to Grow Audience & Awareness in 2021

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Recording:

Forced Evolution: How COVID-19 Changed Content Marketing

Forced Evolution: How COVID-19 Changed Content Marketing

Why Health System Marketers Must Expand & Evolve Their Content Strategy

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With the first deployment of the Heart Health Profiler, I knew proving ROI was going to be important. Calculating ROI in the healthcare industry has its challenges, especially when working with multi-channel campaigns. Regardless, I was able to prove significant ROI for our Medicom Health Heart Health Risk Assessment in just 2 months.

Janyer Dominguez

Health System Marketing Director

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Company Posts

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HRA Case Studies

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How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
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completion rates Heart Health HRA – Improved Global Completion Rates

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