A tag is a chunk of code, like JavaScript, which performs a particular task on your website. The code can gather analytics data, “cookie” a site visitor for future interaction, or serve the right advertising. Tags call to a third-party server and allow for the tracking of something. Tag management systems, like Google Tag Manager and Tealium, provide a platform to manage multiple tags in an organized, efficient, and user-friendly format.

Why should marketers care about tag management?

Optimize site speed

Site speed affects everything, including user experience, organic rankings, and paid search performance. Google Tag Manager speeds up your website for two main reasons: code consolidation and cleanup and asynchronous loading. Asynchronous loading is when each tag fires immediately, calling to the tag manager, while the page simply keeps loading.

Standardizes your data

A tag manager can ensure all your vendors are using the same data definitions to ensure consistent, accurate sharing across vendors.

User-friendly interface

Marketing is often the owner of the tag manager, so you don’t have to be an IT expert to use them. A marketer can log into the manager themselves and add, edit, or delete tags as they see fit, without needing code-level access.

If you are actively using multiple digital marketing solutions, plan on expanding your marketing analytics activities, manage digital apps, or redesigning your website, you could use a tag management system.

You can manage your Medicom Health’s Health Risk Assessment tags with Google Tag Manager and Tealium. The tag manager, which is accessible through your Medicom Health portal login, gives you more control to manage your social media ads and other marketing solutions relating to your HRAs. Please contact us if you would like more information.