Last year, our health system clients attracted over 2 million visitors (!) to their Medicom Health risk assessments (HRAs).
Of those that started, 40% completed the HRAs, spending an average of 4.5 minutes of time in the tools.
These are users who actively pursued their concerns about specific medical conditions.
In return, they received personalized, evidence-based information and tailored recommendations for next steps from local providers, based on their level of need.
Health risk assessments (HRAs) are not “health quizzes.” When used strategically and paired with robust tactics, they are potent conversion tools for digital patient acquisition funnels.