GHS used a variety of methods to promote the heart health profiler. The focal point of their digital strategy was the “Love Life” campaign, featuring a dedicated landing page for the HRA.
Read MoreCase Study: Trident Health System
Consumer Engagement and Heart Health
Trident Medical Center built a “man on the street” campaign around the profiler that showcased the light-hearted reactions of real people taking the heart health risk assessment.
Read MoreCase Study: Brightwhistle
Assessment and Prevention – Direct Response
Hidden News Feed-only posts were used as part of several targeted Facebook campaigns to drive quality traffic to the online health profilers.
Read MoreCase Study: Gundersen Health System
Streamlining Marketing Efforts Across Service Lines
Gundersen developed a comprehensive marketing campaign around the 5 Medicom Health Risk Assessments that included digital, print, and radio.
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