What if there were an easy solution to get your email marketing automation aligned with your audience’s HRAs quickly and easily? Personalized content is what it all seems to be about these days. And consumers are taking personalized health risk assessments in higher numbers than ever, giving you powerful data about your audience and what […]
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Webinar: Embracing Personalized Marketing
Traditionally, healthcare marketing has consisted of one-to-many advertising. A billboard or bus wrapper is designed to reach as many people as possible in the hopes a small percentage will need your services. However, with today’s information overload, the way to grab attention is one-to-few advertising.
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Webinar: Nudging Brand Perceptions
In this second webinar by Steve Koch, Director of Health Initiatives at Cast & Hue, he’s joined by his colleague Salvador Lee Bravo. Listen in as they provide insight into how a patients’ perception of a brand will influence their experience with your services.
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Webinar: Mobile Marketing For Patient Engagement
Today’s mobile connection has created an on-demand society. Consumers have high expectations for instant access to information. Mobile devices (and increasingly, mobile apps) are the preferred connection most people have with the world. But yet, there’s still a gap between consumers and healthcare brands that lag behind today’s mobile consumer.
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Webinar: 5 Questions Every Healthcare Marketer Wants Google to Answer (Part 2)
Watch a special Q&A session with Anuraag Khandelwal, Account Executive, Google Healthcare. Anuraag shares insights on the five most frequent questions healthcare marketers ask Google and answers questions during the Q&A.
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Webinar: The Importance of Emotion Within the Patient Experience
Learn from Steve Koch, Director of Health Initiatives at Cast & Hue, an industry-leading, patient experience consulting agency, as he provides valuable insight into the role emotions play in patient experience and satisfaction.
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