After several years of a “set-and-forget” approach to their HRAs, in 2017, the Baptist Health marketing team conceived & executed a full-featured plan to optimize HRA utilization across the organization, a plan they’ve continued to expand over time.

Join Jillian Novak from Baptist Health & Tami Weigold from Medicom Health as they present this evolving, multi-year case study – a masterclass in HRA workflow implementation.

Discover novel tips for HRA promotion, follow-up & resource optimization. Plus, hear how Baptist Health cultivated internal consensus & tackled unanticipated challenges along the way.