Last year during Heart Month, the average completion rate for all Medicom Health’s v2 Heart Health HRAs was 36%. Of those completions, 59% of users clicked on a CTA following the assessment to schedule an appointment, find a doctor or to learn more about their risk factors. During that same time, clients who made the jump to v3 enjoyed a 48% completion rate and an 82% CTA click-thru rate. Yes – 82%.
February makes pulses race and not just because of Cupid’s arrows. As a healthcare marketer, you are managing campaigns with a variety of calls to action (CTAs) this month for American Heart Month, Million Hearts®, or National Wear Red Day® across a growing list of mediums like social, your organization’s site, paid search, display, radio, newspapers, television, billboards, direct mail…it’s a lot.
So, if you had a choice between working harder or smarter, what would you chose?
Medicom Health works harder so you can work smarter. We captured insights from over a million users to shape our v3 HRAs. Prior to the redesign, 160 Heart Health HRAs were utilized by clients of all sizes as the main CTA during Heart Month to help members in their communities instantly learn their heart’s age and provide suggestions on how to improve.
Let’s be honest, every CTA a marketer creates is important, but not every CTA is life changing. Except if you’re using an HRA as the CTA. What the user learns in their free risk results report can be life changing and life saving.
And that’s the kind of business Medicom Health likes to be in–saving lives, one assessment at a time. We help you work smarter.