Barb Goergen and I started Medicom Digital 17 years ago yesterday. We wanted to follow our dream of creating the best custom health software for pharmaceutical companies and national medical associations.
Over time, we pivoted away from custom solutions, finding the legal and regulatory constraints prohibitive to doing our best work. Instead our team focused on perfecting a product platform for white labeled health assessments and related tools for hospitals. In the transition we became Medicom Health and have never looked back.
Furthermore, we have been able to leverage the years our team spent honing dev skills and content expertise. The hundreds of custom products we developed for some of the most scrutinized clients on the planet (big pharma) were great practice. Most projects were health risk assessments or symptom assessors, so the experience was a 1:1 transfer. Helping to educate and motivate patients to connect with health care is what we have been doing all along, but it has been significantly more rewarding to work directly with hospitals.
I think one of my proudest moments was when I saw this video testimonial from a woman who completed our Heart Health Assessment and met with her doctor about the results. That appointment probably saved her life. I love that. Everybody wins. She wins, her health team wins, the hospital marketers win, and so do we. That feels pretty great.
As a result of these types of successes, we have been able to raise the bar on our dreams. We have always been confident in the motivational and educational power of HRAs. But for the first time, we can see how partnerships and enterprise-level clients can allow us to reach enough healthcare consumers to actually make a real impact. Woa. Think about that.
Finally, many thanks go out to our families, co-workers, mentors, investors, customers, partners, and role models for the years of support. It’s been a heckuva ride. In some ways, I think we have our best work yet to come.
We are incredibly excited to continue building on what we have already accomplished. Hang on, world.
Latest posts by Tony Huth (see all)
- Hospital Marketing Saves Lives – Video Testimonial - August 29, 2017
- Cross-market Using Self-reported Comorbidities - August 22, 2017
- Next-generation Health Assessments Preview - August 16, 2017