We have a new partnership with Private Health News to integrate its customizable consumer e-newsletter solution, My Health e-News, with our health assessment platform.
“My Health e-News is now fully integrated with our HRA platform,” said Will Sigsbee, CEO Medicom Health. “We are very excited about the synergy of these tools for our clients. This is win for everyone.”
Healthcare systems promote Medicom Health’s white labelled assessments to educate and motivate consumers to address their health concerns. Actionable data is collected to enable tailored future messaging.
“After completing a health risk assessment, users can automatically receive relevant My Health e-News content each month in their inbox. Furthermore, they can also add or subtract other health topics at will,” added Susan Emerson, Senior Vice President, Strategic Planning and Business Development, Private Health News. “It’s the next logical step after consumers have explored a health concern via the health assessments. My Health e-News enables healthcare systems to nurture long-term, highly-personalized relationships without additional resources.”
My Health e-News conveniently delivers current health information to healthcare consumers on the topics they choose, pulled from hundreds of medically reviewed sources. The versatile e-newsletters can also include messaging about related hospital services and resources, including other licensed Medicom Health assessments.
“Often, our hospital marketing clients do not have the bandwidth to provide regular, tailored follow-up content to capitalize on the engagement and goodwill generated by an assessment completion,” continued Sigsbee.“My Health e-News offers them a trusted, turnkey solution to supply the personalized content that online-consumers have grown to expect.”
About Private Health News
Since 2003, Private Health News (PHN) award-winning, interactive e-Communication solutions, Content Marketing and Engagement tools have been helping healthcare providers build ongoing, targeted relationships with consumers through My Health e-News™, physicians and nurses through MedNews Plus™, and seniors and caregivers through Active Daily Living™. Our goal is to help you help your target audiences to live healthier lives, while driving measurable awareness and use of your services and specialists.
Note: Watch for tips and support articles on implementing this new feature.
Tony Huth
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