Why Health System Marketers Must Expand & Evolve Their Content Strategy
Read MoreSupport Topic: Follow-Up Plans
Follow Up Notifications – User Opt-in Configuration
When setting up Follow Up Notifications, you have the option of creating a checkbox for user opt-in on the Contact Form of your HRAs. This feature ensures your follow-up calls will be made to users who have agreed to receive them when completing the form. To configure this feature, open the Customization section for your […]
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From Crisis Communication to Service Line Marketing
How Health System Marketers Can Quickly Shift from Crisis to Recovery
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Post-COVID-19: Prepping for Pent-Up Patient Demand
Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows
Read MoreHealth Awareness:
May is Mental Health Awareness Month
As we celebrate Mental Health Awareness Month this May, we do so during unprecedented and stressful times. For many people jobs and caregiving are happening at the same time, and so they feel they are “on the job” 24/7 and are stuck in an unending cycle of stress.
Read MoreSupport Topic: Follow-Up Plans
Managing Your Follow-Up Plan – Follow-Up Email Sets & Mapping
Once you’ve run the Follow-Up Wizard, your default Follow-Up plan is created and ready to publish. If at any point you want to view or edit your plan’s configuration, simply click into the tile corresponding to the part of the plan you’d like to manage.Clicking the Follow-Up Emails tile will open the Emails Mapping matrix. […]
Read MoreSupport Topic: Follow-Up Plans
Managing Your Follow-Up Plan – Calls To Action Sets & Mapping
Once you’ve run the Follow-Up Wizard, your default Follow-Up plan is created and ready to publish. If at any point you want to view or edit your plan’s configuration, simply click into the tile corresponding to the part of the plan you’d like to manage.Clicking the Calls to Action tile will open the Calls To […]
Read MoreRecording:
Intent Marketing for COV19: Optimize Hospital Website Use
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
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New Chris Bevolo Book Preview: The Gospel of Growth
For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.
Read MoreSample Promotion:
We Treat the Hearts of Texas
HCA North Texas created this engaging video as part of their marketing campaign to direct viewers to their branded Heart Health Assessment.
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