DTC marketing has trained consumers to expect personalized data-driven marketing based upon their expressed wants and needs. To date, healthcare is bad at this. We can help.
CRM, data-driven, nurturing, opt-in, patient acquisition, personalization
It’s important to carefully consider sticky CTAs for health care consumers at different points in a patient journey. The devil is in the details.
calls to action, CTA
The always-excellent annual survey is available from Geonetric and eHealthcare Strategy & Trends. I highly recommend participating. It is of appropriate length and the resulting insights are extremely valuable.
new trends
We know you have choices when it comes to digital marketing acquisition tools, so thank you for trusting us to work with you. With nearly 20 HRAs to choose from, your service line marketing efforts are almost always covered by the tools we have in place.
health assessments
Health behavior change is a big part of health content marketing and patient nurturing. Are there ways to make health behavior messaging stick better?
Ah-ha moments, call to action, CTA, health behavior, HRA, nurturing, opt-in
“Our clients who made the jump to v3 enjoyed a 48% completion rate and an 82% CTA click-thru rate during Heart Month last year.”
One of main reasons Josh came aboard was because he was impressed with not only the team, but Medicom Health’s software. He loved the product, how easy it was to implement, and how quickly health risk assessments show value.
staff spotlight
The QA Analyst position is primarily responsible for reviewing & analyzing products to identify defects & ensure quality for Medicom Health product lines.
Please do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
