We are pleased to announce our new partnership with Private Health News to integrate its customizable e-newsletter solution, My Health e-News, with our assessments platform.
Private Health News
Our HRAs had the highest ROI in this comparison of normalized case studies in this analysis of common healthcare marketing tactics.
roi, roi calculation
We are proud to announce that we have partnered with OptimizeRx, who will provide prescription discount offers that help power our upcoming clinical patient engagement product.
adherence, Rx Savings Assistant
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
Medicom Health Self-Care Planners allow for the system to build a lasting relationship, create more opportunities for interaction, improve access to education, and care for personal health concerns all through an engaging digital platform. In short, the Self-Care Planners provide a cost-free option for patients to try before scheduling an office visit.
In 2009 the U.S. Preventive Services Task Force published new recommendations suggesting women should start mammography screening at age 50 instead of age 40 which caused some confusion among patients. Because of Medicom’s proactive approach to updating the underlying methodology in HRAs, this health system jumped at the chance to use this tool.
Engaging people around such intimidating topics, like breast and heart health, can be a challenge, so the team at YRMC decided the best course of action was to use HRAs in social settings – like events.
You now have the option of adding email collection at the start of the HRA for email remarketing. Then, if a user drops-off midway through, you can generate a reminder email to them to come back and finish. yes, our ongoing efforts to help you improve patient conversion are taking a big leap forward!
email remarketing
Medicom Health will be exhibiting at the Health Care Internet Conference (HCIC) in Scottsdale, AZ, November 5-7, 2018. Stop by booth #56 to learn about our new v3 health assessments and self-care planners.
The Raw Data feature is a csv file of every data point saved from every user interaction from your HRAs. Filter it to create highly targeted lists.
Excel, lists, personalization, raw data, segmentation
The new custom sidebar feature in our v3 health assessments opens a world of possibilities for additional branding & messaging in the user experience.
For our July webinar, Ben Dillon from Geonetric will share key takeaways and insights from their popular 2018 Healthcare Digital Marketing Trends Survey.
Our Lung Cancer HRA can motivate lung screenings objectively, based on respected research. The recommendations are tailored to individuals based on personal risk factors and widely accepted guidelines.
lung cancer, Lung Cancer Risk Profiler, lung screeningsCheck our free August webinar! On August 15, Reed Smith of Social Health Institute will discuss how to make Google, Yelp, & Facebook reviews work for your hospital, not against.
Utilize our Custom Code feature for conversion tracking! A crucial part of any digital marketing campaign is tracking the performance of lead sources and understanding conversion rates.
analytics, custom code, tracking pixel
We can help you increase seasonal bandwidth for ortho treatmant in a few different ways. Most importantly, by segmenting users at the end of the HRAs into different groups, and presenting recommended next steps for each group based on bandwidth and appropriate care.
Our powerful Follow-Up Wizard can save you time, effort, and energy when it comes to setting up a new HRA. Simply input the URL links to your health system’s patient resources and we do the rest.
calls to action, CTA, follow-up plan, Notifications
Watch your inbox for an announcement of June v3 HRA launches. In case you missed it, throughout the year we are upgrading ALL of our HRAs to what we call “v3” designs. These are completely new versions that include a mobile-first UI/UX, simplified questions, “gamified” approach, and more. Completion rates are soaring!
v3
HRA Performance Comparison Reports can provide valuable, actionable insights for improving how your HRAs are doing. They offer a snapshot of how your HRAs are performing against each other.
performance comparison, reports
In May, Shoua Thao joined the Medicom Health Client Success team. She has quickly become integral to the way we serve clients.
Shoua Thao, staff spotlightPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
Almost all HRAs ask health-related questions and apply algorithms to calculate results to stratify users.
For example, health insurers often use lengthy annual HRAs to determine how healthy you are to figure out how much you might cost them, and how they might take steps to reduce that cost.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
