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Get inspired and spark your creativity as we explore the changing new trends that Rockstar consumer brands are using to shake up consumer marketing. 

The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing. Join us and learn: How to develop customer personas with a clear, efficient process. Tips for conducting interviews […]

If you’re like most marketers who use Google Analytics, you use the basic graphs and never dig much deeper. Join Jeff Sauer, Google Analytics trainer, and renowned speaker, as he explains useful elements that are just waiting for you to use. You’ll learn: How to get the most out of Google’s attribution modeling tool. Latest […]

Hear author, Dr. Jenny Darroch as she breaks down her research on what does work when marketing to women. Listeners will learn: 3 strategic questions marketers should ask themselves to launch a successful female-focused campaign. 3 challenges that marketers face targeting women and tips to overcome them. 3 top recommendations for more effective marketing to […]

Learn how to use the power of video storytelling to define your brand and communicate the right message. Guest presenters Jesse Roesler, founder and creative director at Bolster Creative and Daniel Bergin, Emmy-winning video storyteller will discuss insider tips for how to use the power of storytelling in a meaningful way to define your healthcare […]

We kick off the series with Erin Newkirk who recently joined Bright Health, a new health insurance startup, as Chief Marketing Officer. Before joining the Bright Health team, Erin founded the award-winning Red Stamp correspondence platform, which was acquired by the Taylor Corporation and selected as one of “100 Brilliant Companies” by Entrepreneur Magazine. Erin […]

Google is by far the #1 search engine with more than 65% of all internet searches. Staying on top of Google’s releases and capabilities is one of digital marketing’s biggest challenges. Join us as we learn from Google’s healthcare executive team how healthcare marketers can win with Google’s latest release: Advanced ways to build a […]

As consumers continue to become savvier and take charge of their health, marketers must adapt their strategy to provide patients the information and care they want, when and where they’re searching.