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Is Sleep Apnea Deadly?

February 23, 2018 Tami Weigold Category: BlogTags: Sleep Apnea

Is Sleep Apnea Deadly?

It can be. Sleep is important to our overall well-being. It can even be a matter of life and death. For example, investigators with the National Transportation Safety Bureau are blaming sleep apnea for two recent commuter train crashes. It turns out engineers in both crashes lived with the disorder, but were undiagnosed. It is fairly prevalent. Roughly 5% of Americans have sleep apnea.

What does that mean for you? Consider your commute to work. How many drivers do you pass? For every 20 cars you spot, at least one driver is likely suffering from sleep apnea. That is a lot of potential crashes.

You can help

As a marketer you are in a position to help. Medicom Health’s Sleep Apnea HRA raises awareness for community members and if your hospital has a backlog for sleep studies the HRA can act as a pre-screener to segment High versus Low Risk users:

Sleep Service staff can automatically be notified to contact users who are High Risk and schedule appointments.

In doing so, you are offering useful content to everyone who completes the HRA, yet only funneling the most qualified patients to your Sleep Centers.

As you plan for social, SEM, or traditional marketing tactics, you may need some help determining who to target. We have seen great success creating like-audiences using the following:

  • Males
  • Overweight
  • ≥ Age 40
  • Large neck size (Men: ≥17″& Women: ≥16″)
  • Large tonsils, tongue, or small jaw bone
  • Family history of sleep apnea
  • Acid Reflux
  • Nasal obstruction due to a deviated septum, allergies, or sinus problems

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

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The response has been excellent. We have had 151 run-throughs, 40 emails and 7 physician referrals. If one of the referrals gets referred for a mid-major cardiac procedure, the app has paid for itself three-fold. The tool is working like a charm and my predictions have been right on thus far!

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Mount Sinai Medical Center, Miami

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