Respect the short attention spans of today’s online audiences, especially when customizing content in your Medicom Health assessments (HRAs).
Using SMS-Based Strategies to drive HRA Engagement Ever wonder how to track the engagement your billboards, posters, radios ads, etc. are generating? It’s a challenging problem to tackle, but an HRA is a great way to do it! Medicom clients have found that by using our source tracking tags, google analytics, and more, they’re able […]consumerism, follow-up plan, interactive content, mobile, opt-in, patient acquisition, SMS, texting
2018 will be a year of continued disruption in healthcare marketing.
The leaders will be the health systems that take a “consumer-centric” approach to engagement–those that include tele-health, online coaching, symptom and risk assessments, and online appointments delivered in a “mobile-first” manner will win the day.consumerism, mobile
The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing.consumerism, nurturing, patient acquisition, patient journey, personas, segmentation
Blog post written by Caitlin Burgess, TopRank Marketing and originally posted at www.toprankblog.com In today’s world, marketers in all industries are working hard to keep up with technological innovation and changing consumer trends. But for some marketers, major shifts in the very foundation of their industry are presenting difficult hurdles as well as great opportunities. […]consumerism, healthcare marketing, Integrations, mobile, patient experience, patient journey
Recently, I’ve read several articles where the term “consumerism” is taking the place of “patient engagement.” This switch in terminology may be signs of a new way of thinking about healthcare consumers. It emphasizes a more consumer-centric experience. To successfully deliver a consumer-centric experience, your online presence needs to be robust. Consumers need to be able […]consumerism, Facebook, hospital websites, patient engagement, social media, website