Respect the short attention spans of today’s online audiences, especially when customizing content in your Medicom Health assessments (HRAs).
completion rates, consumerism, customization, user experience
The small group setting for the 2019 Joe Public retreat for thought leadership fosters conversations around best practices & marketing innovation.
consumerism, thought leadership
Using SMS-Based Strategies to drive HRA Engagement Ever wonder how to track the engagement your billboards, posters, radios ads, etc. are generating? It’s a challenging problem to tackle, but an HRA is a great way to do it! Medicom clients have found that by using our source tracking tags, google analytics, and more, they’re able […]
consumerism, follow-up plan, interactive content, mobile, opt-in, patient acquisition, SMS, texting
2018 will be a year of continued disruption in healthcare marketing.
The leaders will be the health systems that take a “consumer-centric” approach to engagement–those that include tele-health, online coaching, symptom and risk assessments, and online appointments delivered in a “mobile-first” manner will win the day.
consumerism, mobile
Comorbidities identified by our Heart Health assessment can extend engagements (cross-market) with health care consumers beyond the primary results.
comorbidities, consumerism, cross-market, email, follow-up plan, heart assessment, Heart HRA, patient engagement, segmentation
Consumerism, defined as understanding who consumers are and what they want, is a critical for health care to attract and retain patients.
consumerism, data-driven, healthcare marketing strategy, mobile, nurturing, patient engagement, patient experience, personalization, segmentation
The rise of “consumerism of healthcare” has countless aspects and is now beyond just a hyperbole trend. Creating customer personas to reach measurable marketing objectives is the foundation for success in this new era of healthcare marketing.
consumerism, nurturing, patient acquisition, patient journey, personas, segmentation
Blog post written by Caitlin Burgess, TopRank Marketing and originally posted at www.toprankblog.com In today’s world, marketers in all industries are working hard to keep up with technological innovation and changing consumer trends. But for some marketers, major shifts in the very foundation of their industry are presenting difficult hurdles as well as great opportunities. […]
consumerism, healthcare marketing, Integrations, mobile, patient experience, patient journey
Recently, I’ve read several articles where the term “consumerism” is taking the place of “patient engagement.” This switch in terminology may be signs of a new way of thinking about healthcare consumers. It emphasizes a more consumer-centric experience. To successfully deliver a consumer-centric experience, your online presence needs to be robust. Consumers need to be able […]
consumerism, Facebook, hospital websites, patient engagement, social media, websitePlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
