How COVID, Consumerism & Competition Require Health Systems To Rethink Marketing Strategy
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Short Attention Spans: Less Text, Please!
Respect the short attention spans of today’s online audiences, especially when customizing content in your Medicom Health assessments (HRAs).
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3 Take-aways for Thought Leadership at Joe Public 2019
The small group setting for the 2019 Joe Public retreat for thought leadership fosters conversations around best practices & marketing innovation.
Read MoreSupport Topic: HRA Promotions
Promoting Health Assessments With SMS-Based Campaigns
Using SMS-Based Strategies to drive HRA Engagement Ever wonder how to track the engagement your billboards, posters, radios ads, etc. are generating? It’s a challenging problem to tackle, but an HRA is a great way to do it! Medicom clients have found that by using our source tracking tags, google analytics, and more, they’re able […]
Read More2018: A Year of Continued Disruption
2018 will be a year of continued disruption in healthcare marketing.
The leaders will be the health systems that take a “consumer-centric” approach to engagement–those that include tele-health, online coaching, symptom and risk assessments, and online appointments delivered in a “mobile-first” manner will win the day.
Read MoreCross-market Using Self-reported Comorbidities
Comorbidities identified by our Heart Health assessment can extend engagements (cross-market) with health care consumers beyond the primary results.
Read MoreIs Healthcare Ready for Consumerism?
Insights into consumer behaviors, needs, and expectations are the foundation of building consumer-centric strategy and tactics.
Read MoreHealthcare Marketer Interview: Rob Birgfeld, AVP, Chief Digital Marketing Officer at Inova
Healthcare marketers are contending with an evolving industry landscape that not only involves new programs and regulations to abide, but also new consumer expectations.
Read More7 Tips To Deliver A Consumer-Centric Website Experience
To successfully deliver a consumer-centric experience, your online presence needs to be where consumers can go to learn, engage, and easily transact their healthcare. Here are some tips on delivering a meaningful online experience.
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