How COVID, Consumerism & Competition Require Health Systems To Rethink Marketing StrategyRead More
The small group setting for the 2019 Joe Public retreat for thought leadership fosters conversations around best practices & marketing innovation.Read More
Support Topic: HRA Promotions
Using SMS-Based Strategies to drive HRA Engagement Ever wonder how to track the engagement your billboards, posters, radios ads, etc. are generating? It’s a challenging problem to tackle, but an HRA is a great way to do it! Medicom clients have found that by using our source tracking tags, google analytics, and more, they’re able […]Read More
2018 will be a year of continued disruption in healthcare marketing.
The leaders will be the health systems that take a “consumer-centric” approach to engagement–those that include tele-health, online coaching, symptom and risk assessments, and online appointments delivered in a “mobile-first” manner will win the day.Read More
Healthcare marketers are contending with an evolving industry landscape that not only involves new programs and regulations to abide, but also new consumer expectations.Read More
To successfully deliver a consumer-centric experience, your online presence needs to be where consumers can go to learn, engage, and easily transact their healthcare. Here are some tips on delivering a meaningful online experience.Read More