Set Your Health System Apart with Content that Calms and Clarifies
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Forced Evolution: How COVID-19 Changed Content Marketing
Why Health System Marketers Must Expand & Evolve Their Content Strategy
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From Crisis Communication to Service Line Marketing
How Health System Marketers Can Quickly Shift from Crisis to Recovery
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Post-COVID-19: Prepping for Pent-Up Patient Demand
Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows
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Intent Marketing for COV19: Optimize Hospital Website Use
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
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New Chris Bevolo Book Preview: The Gospel of Growth
For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.
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Intent Marketing 101 for Healthcare Marketers
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
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Google & Facebook: The True Digital Front Doors
When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.
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2019 Healthcare Digital Marketing Trends Survey Results
The annual results are available from this respected survey by Geonetric & eHealthcare Strategy & Trends.
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Webinar: 2018 Healthcare Digital Marketing Trends
Ben Dillon, chief strategy officer at Geonetric, shared key takeaways and insights from their popular 2018 Healthcare Digital Marketing Trends Survey.
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