The annual results are available from this respected survey by Geonetric & eHealthcare Strategy & Trends.
Presented by Ben Dillon, Chief Strategy Officer, Geonetric
There is no doubt that technology is changing the way we market to consumers. With most companies and organizations turning their focus to digital marketing campaigns, is direct mail still relevant? Direct mail has, ironically, become so unusual that leveraging its many benefits will allow your campaign to set itself apart from the onslaught of […]digital marketing, direct mail
A growing number of healthcare organizations are leveraging telehealth technologies to increase access to care for their patients, lower costs, improve outcomes and enhance the patient experience. The definition of telehealth is the use of telecommunications and information technologies to share information, and provide clinical care, education, public health, and administrative services at a distance. Technologies […]digital marketing, healthcare marketing, telemedicine
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.