Keep your Source Tags simple if you want to make sure you’re getting accurate reporting on which campaign sources are providing the best ROI.
UTM parameters don’t have to be intimidating. Utilize this simple best practice to take your UTM campaign game up a notch.
analytics, Facebook, Google, tags, Tips & Support
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
completion rates, diabetes, Facebook, Google, increase revenue, increased online traffic, population health, promotion
Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.
Reed Smith of Social Health Institute hosts this valuable presentation.
brand, Facebook, Google, influence online reviews, listings, online feedback, reputation, reviews, Yelp
Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered […]
analytics, Facebook, Google, trackingInvest less than an hour and walk away with some real world inspiration for increasing patient acquisition:
1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks
Actionable Healthcare SEO Your SEO strategies are of particular importance as the healthcare industry rapidly changes. And it doesn’t appear to be slowing down anytime soon. So what is a healthcare marketer supposed to do? Having robust SEO strategies in place can help you make more informed marketing decisions. They can help you create new […]
Google, mobile, patient acquisition, search, seo, YouTube
It’s every marketer’s dream: a campaign that goes viral. Some marketing campaigns, like funny baby photos and videos of adorable kittens, spread organically, without much help or planning. But what if creating a viral campaign is your goal? It’s difficult to predict which efforts will go viral and which will flounder, but there are some […]
content, Google, marketing campaign, TwitterPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
Enjoy our ever-growing webinar recording library. Be sure to watch your inbox for news on our upcoming webinars!
