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Tag: Google

Recording:

How Google is Co-Opting the Patient Journey & What You Can Do About It

How Google is Co-Opting the Patient Journey & What You Can Do About It

Why Health System Marketing MUST Adapt Now to Google’s New Reality and Where to Start

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Tips & Tricks:

Source Tags

Source Tags

Keep your Source Tags simple if you want to make sure you’re getting accurate reporting on which campaign sources are providing the best ROI.
UTM parameters don’t have to be intimidating. Utilize this simple best practice to take your UTM campaign game up a notch.

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Case Study: From Unknown Digital Prospect to Patient Encounter

Population Health & Diabetes

Population Health & Diabetes

The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.

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Recording:

Webinar: Gain Control of Online Patient Feedback

Webinar: Gain Control of Online Patient Feedback

Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.

Reed Smith of Social Health Institute hosts this valuable presentation.

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Support Topic: Campaign Attribution

Using Conversion Tracking with Our Health Assessments

Using Conversion Tracking with Our Health Assessments

Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered […]

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Support Topic: Web Analytics & Tagging

Google Analytics Page Views and Events for v2 Health Assessments

Setup Google Analytics for your Health Assessments in the Management Portal via th Analytics/Tagging area of the Customization section.

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Recording:

Webinar: Facebook & Google for Digital Patient Acquisition

Webinar: Facebook & Google for Digital Patient Acquisition

Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:

1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks

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The heart health profiler provides a fun tool that people want to use.

Pam Brock

Vice President, Marketing

Trident Health System

Special pricing offer! Eruptr’s optimized search promotions supercharge Medicom Health HRA traffic & completions. Contact us to learn more.

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Company Posts

Meta Pixel Potential Issue (Facebook Tracking)
Discount Offer on Eruptr Campaigns for Medicom Health HRAs
Video Spotlight: Embrace Consumerism: Building a Post-Health System Brand (Chris Bevolo from Revive)
Milestone: 2 million health risk assessment (HRA) completions! 

HRA Posts

early email collection Feature Spotlight: Early Email Collection
Our HRAs Can Help Promote National Immunization Awareness Month in August
Join us at the 2022 NESHCo Annual Conference
We’ll be at SHSMD Connections 2022

HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

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