Keep your Source Tags simple if you want to make sure you’re getting accurate reporting on which campaign sources are providing the best ROI.
UTM parameters don’t have to be intimidating. Utilize this simple best practice to take your UTM campaign game up a notch.
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
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Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.
Reed Smith of Social Health Institute hosts this valuable presentation.
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Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered […]
Read MoreSetup Google Analytics for your Health Assessments in the Management Portal via th Analytics/Tagging area of the Customization section.
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Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:
1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks
Having robust SEO strategies in place can help you make more informed marketing decisions and create new market opportunities.
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It’s difficult to predict which efforts will go viral and which will flounder, but there are some tips you can use to increase your chances of broad exposure for your brand and organization.
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