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Tag: Google

Recording:

How Google is Co-Opting the Patient Journey & What You Can Do About It

How Google is Co-Opting the Patient Journey & What You Can Do About It

Why Health System Marketing MUST Adapt Now to Google’s New Reality and Where to Start

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Tips & Tricks:

Source Tags

Source Tags

Keep your Source Tags simple if you want to make sure you’re getting accurate reporting on which campaign sources are providing the best ROI.
UTM parameters don’t have to be intimidating. Utilize this simple best practice to take your UTM campaign game up a notch.

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Case Study: From Unknown Digital Prospect to Patient Encounter

Population Health & Diabetes

Population Health & Diabetes

The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.

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Recording:

Webinar: Gain Control of Online Patient Feedback

Webinar: Gain Control of Online Patient Feedback

Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.

Reed Smith of Social Health Institute hosts this valuable presentation.

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Support Topic: Campaign Attribution

Using Conversion Tracking with Our Health Assessments

Using Conversion Tracking with Our Health Assessments

Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered […]

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Support Topic: Web Analytics & Tagging

Google Analytics Page Views and Events for v2 Health Assessments

Setup Google Analytics for your Health Assessments in the Management Portal via th Analytics/Tagging area of the Customization section.

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Recording:

Webinar: Facebook & Google for Digital Patient Acquisition

Webinar: Facebook & Google for Digital Patient Acquisition

Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:

1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks

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Whether you're a big, medium, or small healthcare organization, this is something that everyone needs to integrate into their marketing strategy.

Christine Priester

Vice President, Marketing

Advocate Health Care

Special pricing offer! Discounts are available on new HRAs purchased for health month promotions. Contact us to learn more.

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Company Posts

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HRA Posts

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HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

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Cost

We are waving our 1-time fee for new customers for a limited time.
We typically charge $25k to health systems for a 3-yr. service period.

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Pharma manufacturers fund the discounts. We receive a small commission for each discount used. There is no impact on pharmacy profit margins.

Health systems do shoulder the cost of the IT implementation.
This includes paying for any additional EHR data feeds if necessary.

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