Why Health System Marketing MUST Adapt Now to Google’s New Reality and Where to StartRead More
Tips & Tricks:
Keep your Source Tags simple if you want to make sure you’re getting accurate reporting on which campaign sources are providing the best ROI.
UTM parameters don’t have to be intimidating. Utilize this simple best practice to take your UTM campaign game up a notch.
Case Study: From Unknown Digital Prospect to Patient Encounter
Population Health & Diabetes
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.Read More
Webinar: Gain Control of Online Patient Feedback
Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.
Reed Smith of Social Health Institute hosts this valuable presentation.Read More
Support Topic: Campaign Attribution
Using Conversion Tracking with Our Health Assessments
Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered […]Read More
Support Topic: Web Analytics & Tagging
Google Analytics Page Views and Events for v2 Health Assessments
Setup Google Analytics for your Health Assessments in the Management Portal via th Analytics/Tagging area of the Customization section.Read More
Webinar: Facebook & Google for Digital Patient Acquisition
Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:
1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks