DTC marketing has trained consumers to expect personalized data-driven marketing based upon their expressed wants and needs. To date, healthcare is bad at this. We can help.
CRM, data-driven, nurturing, opt-in, patient acquisition, personalization
In four guided steps, the Follow-Up Wizard helps you build a customized follow-up plan to engage users once they complete a profiler. The Follow-Up wizard is available for each new profiler you purchase. Note: The Wizard won’t be available for any profilers for which you previously completed customization. Log into your Evalia Dashboard to view your profilers. For […]
CRM, email, follow-up plan, Integrations, marketing automation, Notifications, nurturing, personalization, physician resources
The Raw Data feature is a csv file of every data point saved from every user interaction from your HRAs. Filter it to create highly targeted lists.
personalization, segmentation
Consumerism, defined as understanding who consumers are and what they want, is a critical for health care to attract and retain patients.
consumerism, data-driven, healthcare marketing strategy, mobile, nurturing, patient engagement, patient experience, personalization, segmentationPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
