Today I am offering you one of the easiest professional resolutions you should commit to this year. While it may seem silly at first, I implore you to… take the call.
It is simple. When your phone rings, take the call.
I’ve been where you are.
Prior to working in CRM, and now HRA client service, I managed marketing budgets for a small health system in South Central Wisconsin. My job was to promote all hospital-based services – everything from pulmonology, to wound care, to birthing services, even cardiac rehab. Trust me when I say, I understand how many vendors are calling on you.
But here is something I learned in those years. Speaking to a vendor is like free consulting.
Obviously, if they are giving you a hard sell you should absolutely hang up.
Assuming that is not the case, take the opportunity to bounce ideas off of them. Why? Because they…
- Are talking to hundreds of other marketers just like you
- Hear ideas all day long
- Have a pulse on where the industry is headed
- Attend conferences and trade shows to further their knowledge
- Keep abreast of trends
- Tend to know earlier on about mergers and acquisitions
BEST OF ALL: They probably know what your competitors are doing.
And while they may not tell you what those competitors are up to, a good consultative partner can offer you advice and guidance to help you be proactive.
Most vendors don’t want to just sell you something, they want to be a partner; working together toward a common goal – your success. We want to develop a relationship that lasts years. It isn’t about a transactional sale.
It doesn’t take much.
So, open the email. Answer the phone. Listen to the demo. Read the case study. Call the references.
At the end of the day it costs you nothing and you glean a little more industry knowledge. Who knows when you’ll be sitting in a meeting and you’ll have the opportunity to shine with your shiny, new tidbit!
Cheers to a successful and prosperous 2018!
Growing up in a family of providers to critical access hospitals, she took note early on of the importance of quality healthcare and proper outreach. From there she went on the work as a marketing manager for a small system in south central Wisconsin, eventually moving into clinic management and liaison work.
In 2014, she shifted gears to the SaaS-vendor side of healthcare and spent years in the CRM space, where she worked remotely doing client work, running trainings, and developing relationships. A good portion of her time is spent face-to-face with clients talking through operational hiccups, ways to best target consumers, appropriate use of budgets and most importantly – how to measure effectiveness of marketing dollars.
Bridget has a B.S. from the University of Wisconsin – Platteville, M.A. in Public Relations from Webster University and an M.A. in Counseling from Lakeland University. She is a member of the American College of Healthcare Executives, Society for Healthcare Strategy & Market Development, and Forum for Healthcare Strategists.