I have been meaning to draw some extra attention to a great webinar that Chris Bevolo from Revive did for us back in September of last year. It truly deserves more attention than it got at the time:
Embrace Consumerism: Building a Post-Health System Brand
How COVID, Consumerism & Competition Require Health Systems To Rethink Marketing Strategy
Maybe for the first time, I really understood the value of brand promotion for providers in a context that made sense. And with new entrants like Optum and Walmart Health, this is more important than ever. Seriously, I found it to be very eye-opening.
Check out the recording: Embrace Consumerism: Building a Post-Health System Brand
Links to the deck are there, too.
Others are available here: https://lnkd.in/ex_9QwNG