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Health Awareness:

Women’s Health HRAs and the Conditions You Market

March 3, 2020 Tami Weigold Category: BlogTags: Health Awareness, women's health

Women’s Health HRAs and the Conditions You Market

2019 Discovery

In our ongoing quest to identify the needs of clients, Medicom Health takes time to constantly explore new HRA developments. In 2019, a common theme shared by clients was a need for a tool to touch on “women’s health.” Given the breadth of the topic though, it is almost impossible to create an engaging, accurate and easy-to-use tool. To that end, Medicom Health will soon be unveiling new, short format tools specific to a single area of women’s health – pre-pregnancy. However, as we continue to develop additional product, we would love to hear from you exactly what your needs are.

March is National Endometriosis Awareness Month

While in the process of evaluating the sub-specialties of women’s health, Medicom Health wants to draw attention to a lesser marketed condition: endometriosis. This is when tissue that lines the inside of a uterus grows outside of it, causing pain. Commonly self-identified symptoms include pain with intercourse, menstruation, bowel movements or urination, excessive bleeding; and often diagnosed by a provider, infertility.

Because of the nature of this condition, women conduct extensive research online before speaking to a health provider. According to the Endometriosis.org platform, it typically “affects an estimated 1 in 10 women during their reproductive years (ie. usually between the ages of 15 to 49), which is approximately 176 million women in the world”. This causes a great reason and an ample opportunity to engage them with an HRA and a customized nurturing follow up plan. In addition, the health system can position itself as a knowledgeable and helpful partner to facilitate care and treatment to provide a solution to their problems.

If you have needs for HRAs outside of Medicom’s current suite, please let your Client Success partner know. This allows us to create tools that meet your needs. Thank you for your ongoing partnership!

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

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We wanted a strong interactive call to action for our marketing campaigns and the Medicom HRAs have been a great solution to increasing our response rates. The risk assessments provide us a way to capture contact information and determine risk level to follow-up with risk-based emails.

By providing more personalized content, we direct people through our marketing funnel and have taken our campaigns and results to the next level. Because of the trackable results, we are using the Medicom HRAs across our 11 OSF HealthCare hospital markets and for numerous disease states.

Tammy Donelson

Vice President, Strategic Marketing

OSF HealthCare

Special pricing offer! Discounts are available on new HRAs purchased for health month promotions. Contact us to learn more.

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