Everyone in healthcare has thought a lot about connecting and engaging Millennials. Studies show that promoting mobile content, being authentic, grabbing attention through imagery, and making your content entertaining is how you get their attention. But here’s the kicker, these traits aren’t unique to Millennials.
But here’s the kicker, these traits aren’t unique to Millennials.
Who is Generation C?
In 2012, digital analyst Brian Solis defined Generation C as the “Connected Consumer.” He pointed out that anyone who uses technology, regardless of age, shares certain attributes. “It is how people embrace technology, from social networks to smartphones to intelligent appliances, which contributes to the digital lifestyle that is now synonymous with Gen C,” he wrote.
What age groups make up Gen C?
Generation C is not an age group. The group has members from can be ten years old to 90 years old. There is no socioeconomic status, ethnicity, geographic or any other classic demographic marker to identify Gen C members.
Connectivity is what sets them apart. Members are active and engaged in online communities, from social networks to review sites. They’re consuming online content and producing personalized content.
How does Gen C engage with your brand?
They live in a digital world. Your billboards, print ads, television commercials don’t resonate with them. They are on their mobile devices, tablets, and laptops most of their time. They are using their devices to participate instead of being a passive viewer. Streaming video and social media dominate their online time. Many of them report that they rely on Facebook, Twitter, LinkedIn, Instagram, Snapchat, and other networks for most their news and information. They thrive on curated, customized, and optimized content.
How do you reach Gen C?
Traditional media won’t do it. This group is technology savvy, so there is a good chance conventional digital ads will not engage them due to ad-blocking software. The number one way to reach Gen C is shared content on personal networks.
The key to getting their attention is by providing sharable, entertaining, informative, genuine, and visual content. With unlimited online sources for people’s attention, your content needs to be innovative and engaging.
How many people belong to Gen C?
With easy access to mobile technology and high-speed internet, the numbers are vast. The group consists of Millennials, Gen Xers, Gen Yers, and Baby Boomers. Gen C is a cultural change brought on by technology and connectivity. Traditional demographics just don’t apply to Generation C.
Brands dominating the Gen C world include Apple, Nike, and GoPro. These companies are masters at understanding the ideal audience for their content. How well do you understand your audience?
Medicom Health develops mobile-friendly personal health engagement tools, including health assessments and self-care planners, that help hospitals and health systems meet patient acquisition, consumer engagement, and revenue goals through the collection and stratification of consumer-provided health data.
Paul Croteau
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