Using SMS-Based Strategies to drive HRA Engagement Ever wonder how to track the engagement your billboards, posters, radios ads, etc. are generating? It’s a challenging problem to tackle, but an HRA is a great way to do it! Medicom clients have found that by using our source tracking tags, google analytics, and more, they’re able […]
consumerism, follow-up plan, interactive content, mobile, opt-in, patient acquisition, SMS, textingWhat’s New? We’re excited to announce our new, responsive mobile design for v3 Health Assessments. This new design was built with a mobile world in mind and aims to move users through your Health Assessment with greater ease and less frustration. Mobile is now the primary screen of today’s world. Since 2014, mobile traffic (phones […]
mobileAll Medicom Health Assessments are built with a responsive design that can be used on any major smartphone or tablet device as well as on a computer in a standard web browser. Our profilers are thoroughly tested on recent iOS and Android smartphones and tablets. No special URL is needed to access a mobile version. […]
mobile
March is National Colorectal Cancer Awareness Month. What kind of online content could make a consumer want to get a colon screening from your hospital? Medicom Health helps hundreds of hospitals do this every year.
campaigns, colon cancer, Facebook, health month, HRA, mobile
2018 will be a year of continued disruption in healthcare marketing.
The leaders will be the health systems that take a “consumer-centric” approach to engagement–those that include tele-health, online coaching, symptom and risk assessments, and online appointments delivered in a “mobile-first” manner will win the day.
consumerism, mobile
Providers are now using digital tools to enhance the patient experience, satisfaction metrics, and potentially improve health outcomes.
HRA, mobile, patient engagement, patient interaction, patient outcome, patient outcomes, patient satisfaction
Everyone in healthcare has thought a lot about connecting and engaging Millennials. Studies show that promoting mobile content, being authentic, grabbing attention through imagery, and making your content entertaining is how you get their attention. But here’s the kicker, these traits aren’t unique to Millennials. But here’s the kicker, these traits aren’t unique to Millennials. Who […]
mobile, patient acquisitionPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
