April showers bring May flowers; May flowers bring out joint patients

With some parts of the country well into warm Spring-like weather and others on their way to a complete thaw, most of us in healthcare are starting to see an uptick in traffic among orthopedic patients. As outdoor weather improves, potential patients tend to seek surgical care to take advantage of mild, sunny days to do outdoor rehab. Further, some studies show that warmer, humid air can intensify joint aches and pains, which means busier clinics and longer waits for appointments.

As you work to market orthopedic services, you are likely striking a balance between keeping provider’s schedules full, while maintaining reasonable access for patients. Our Knee & Hip HRA can be a critical piece of accomplishing this particular goal. Based on the Oxford Knee and Hip Scoring system, our HRA assesses severity of pain, current level of function and personal history to determine if the user is at Severe, Moderate, Mild or Unimpaired risk for quality of life impact.

As part of your targeted follow-up, you can create customized nurturing plans to provide education or next steps based on the quality of life impact. This means that patients who are having the greatest impact will be able to get the care they need, when they need it. Those with less severe impact can still be nurtured by your system to participate in info sessions, register for fitness classes, and subscribe to blogs.

If you’d like to learn more about our Knee & Hip products or discuss ways to improve your existing marketing around this popular HRA – let a member of our client service team know.