As we gear into the new decade, the engagement of millennials with healthcare remains a pressing issue. Studies show that promoting mobile content, being authentic, grabbing attention through imagery, and making your content entertaining is how you get their attention. But here’s the kicker, these traits aren’t unique to Millennials. Perhaps it’s time to reconsider a different group of generation? Solution: Generation C.
Read MoreHealth Awareness:
Boosting Traffic During Heart Month
As sure as snow in a Minnesota winter, American Heart Months comes every February. Most health systems have a plan for promoting care during this time – ranging from integrated, large budget marketing campaigns, to something as simple as a series of organic social media posts. Whatever the case, health risk assessments can be an important piece of the puzzle.
Read MoreTips & Support:
Promote Your Other HRAs as a Call To Action (CTA)
You can set up one of your CTA’s to forward a user to take an additional HRA you offer. Secondary steps such as helping users find a physician or schedule an appointment are great, but why not keep them involved with the tool immediately post completion by promoting further engagement with your services.
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How HRAs Leverage Website Investment & Bolster Marketing ROI
The end of the year is the ideal time to review marketing spend mix and resulting marketing ROI. According to the 2019 Healthcare Digital Marketing Trends Survey from Geonetric, “The majority (64.3%) of digital marketing budgets are growing, and only one in 20 respondents indicates that their digital marketing budgets will decrease in the coming year.” This is no surprise to anyone operating a healthcare system marketing budget. The ability to identify and target consumers via digital outreach is only growing.
Read MoreStaff Spotlight:
Meet Adam Garvey, Medicom Health’s Controller
Since starting at Medicom Health as one of the newest members of the team, Adam Garvey’s love of working for a small company was confirmed since the beginning of the process.
Read MoreRecording:
Google & Facebook: The True Digital Front Doors
When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.
Read MoreHealth Awareness:
The Season to Promote Behavioral Health
When do suicide rates go up? According to both the CDC and the University of Maryland School of Medicine’s Department of Psychiatry, late spring and early summer are when most people attempt and commit suicide. Since 1999 suicide rates have risen 30% and it remains the second leading cause of death for ages 10 – 34.
Read MoreTips & Support:
2019 Year in Review in Less than 3 Minutes!
Bigger and better things are happening at Medicom Health each year and we want to keep you all in the loop. We have exciting plans in 2020 for you, but before we move forward, let’s take a moment to recognize some huge accomplishments that happened this year.
Read MoreHealth Awareness:
Promoting Lung Cancer Screenings
If you’re currently using the Lung Cancer HRA in your marketing campaigns mix, now is an excellent time to review CTAs and email follow-ups to make sure they are meeting the needs of the consumer and the health system. Check targeting to verify that those with the proper smoking history are the audience. Do not market to individuals who have quit more than 15 years ago or are under age 55. If the Lung Cancer HRA is not in use for your health system, consider the community benefit of such a tool. This HRA can be up and running on site in as little as a day. Now is the time to lock in pricing and get it ready for those 2020 Resolutions to “Quit Smoking!”
Read MoreTips & Support:
The Importance of Promoting HRAs on Your Homepage
We all know that the real estate on the homepage is a hot commodity – everyone wants to make sure that their service is promoted to all that visit the page. But, do all services and promotions provide the same level of engagement and ROI as your HRAs do?
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