If you’re not already, you should take full advantage of our Custom Code feature that allows for various ways to track traffic and conversions. This type of analytics is a potent feature of Medicom Health’s solutions and is similar to that of:

• Google Analytics
• Google Tag Manager
• Tealium iQ Tag Management

Conversion Tracking – What You Can Do

Found in the the Customization area of the portal, Custom Code is a beneficial tool to optimize the effectiveness of advertising campaigns. A crucial part of any digital marketing campaign is keeping track of conversion numbers. Custom Code gives you the ability to report back to ad platforms when a consumer starts or completes the HRA. This can help you adjust tactics to reach more of the right people.

For instance, if you promote the HRA on Facebook and add their tracking pixel code to the Management Portal, you’ll be able to:

• Optimize delivery to users more likely to take action
• Create “Custom Audiences” for people who complete the assessment
• Automatically build audiences for retargeting
• Create “Lookalike Audiences” & find more people similar to your demographic to raise completion rates
• Receive stats on the consumers who visit the HRA via Audience Insights
• Measure cross-device conversions

Custom Code and Tracking Pixels

Custom Code can either be JavaScript or invisible images/tracking pixels. Commonly created by your ad platform or provided by your ad agency, the code must be pasted in your HRA Customization settings. If you are using multiple ad channels, you can add multiple tag codes or tracking pixels. By installing these on the first and last page of the HRA, you can precisely track starts and conversions.

But what’s a “tracking pixel,” anyway? A tracking pixel is a tiny, transparent, pixel-sized (1px by 1px) image you should embed on either the start or results page of an HRA. When the end user hits the start (or results page) it sends a request to a server to download the tracking pixel attached to the content they’ve interacted with. The tracking pixel and the process are invisible to the user, but the data collected will help you build a stronger digital campaign.

How To Get Started

Follow this link on how to set up conversion tracking. Follow this link with instructions on how to add the code to your website.

Once you have completed the set-up with your ad channel and pasted the code on your website, feel free send us the link and we can add it for you! Please note that it takes within 2 business days for code to be live in your HRA.

Conclusion

The Custom Code section allows you to track visits, impressions, opens, starts and completions. When used the right way, Custom Code can transform your next campaign, optimize your website and boost conversions. An advantage of Custom Code at the start of the profilers is measuring which ads are working best. It allows you to refine messages or campaigns accordingly to drive more traffic.