Everyone in healthcare has thought a lot about connecting and engaging Millennials. Studies show that promoting mobile content, being authentic, grabbing attention through imagery, and making your content entertaining is how you get their attention. But here’s the kicker, these traits aren’t unique to Millennials. But here’s the kicker, these traits aren’t unique to Millennials. Who […]
Read MoreWhat is Tag Management?
A tag is a chunk of code, like JavaScript, which performs a particular task on your website. The code can gather analytics data, “cookie” a site visitor for future interaction, or serve the right advertising.
Read MoreIs Marketing Automation Key to Patient Engagement?
Marketing automation software allows you to analyze in-depth customer and data. By A/B testing, tracking, and analyzing campaign results, you can quickly determine how to improve your campaign performance.
Read MoreBlog Ghostwriting for Great Healthcare Content
Ghostwriting is when one person writes something, and they attribute it to someone else. In addition to blogging, ghosting occurs in many creative, including music and fine art. Comics are a great example where several assistants do the work, and a single artist gets credit. Ghostwriting connects your organization’s expertise, writing ability, and audience.
Read MoreMedicom Health Introduces the Depression Assessment
Medicom Health now offers the Depression Profiler. The profiler is an online application that screens adults for symptoms of depression. The application also assesses how users’ symptoms impact their quality of life. The purpose of the application is to identify consumers who should undergo additional screening in a primary care setting.
Read More7 Tips for Great Calls to Action
Powerful calls to action are essential to turning website visitors into patients. A compelling call to action (CTA) is what makes your readers do something. But many marketers are missing details that can make your CTA go from ordinary to great.
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