The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
Read MoreCase Study: Using HRAs to promote brand awareness and community health
Hospital Foundation Implements HRAs to Improve Women’s Health
In 2009 the U.S. Preventive Services Task Force published new recommendations suggesting women should start mammography screening at age 50 instead of age 40 which caused some confusion among patients. Because of Medicom’s proactive approach to updating the underlying methodology in HRAs, this health system jumped at the chance to use this tool.
Read MoreCase Study: Yuma Regional Medical Center (YRMC)
HRAs at Events
Engaging people around such intimidating topics, like breast and heart health, can be a challenge, so the team at YRMC decided the best course of action was to use HRAs in social settings – like events.
Read MoreCase Study: No-Cost Improvement for Improved Completion Rates
Improving Completion Rates Without Spending Money
A medium-sized heath system used our Heart and Stroke HRAs with moderately successful completion rates. Our client success team suggested handful of no-cost changes that resulted in significantly more completions.
Read MoreCase Study: Growing Weight-Loss Surgery Revenue
Digital Tools Drive Engagement and Increase Procedures
In 2016 a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. They decided to run a campaign dedicated to promoting the Medicom Health HRA primarily via Facebook.
Read MoreCase Study: OSF HealthCare
Striking Big with Stroke Awareness
OSF HealthCare, in west central Illinois, had made the decision to focus hefty strategic efforts on driving traffic to stroke prevention and services. The goal was not to simply pull in existing patients with stroke symptoms or risk factors, but instead help the communities they serve to better understand that stroke risk can be identified early through proper assessment.
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