It’s impossible to tell the story of Medicom Health, and the evolution of health risk assessments, without including Barb Goergen.

As a co-founder of Medicom Health, Barb has experienced significant transitions and been integral in leading through evolutions to what the company is today. Health assessments are often the first product that comes to mind in the Medicom Health platform, but it hasn’t always been the case. Nearly 20 years ago, work was primarily to create interactive programs for large pharmaceutical companies and national medical associations, like the American Heart Association, American Diabetes Association and National Cancer Institute. However, even before that, Barb’s interest in medicine was personal.

As a child, Barb witnessed her mother suffer from a serious illness and while that was challenge at a young age, it also solidified her desire to study science, math and English. In Fourth Grade, she got her first microscope and since then, has progressed into a degree in Laboratory Medicine from the University of Michigan. From there she moved to Madison, WI, doing training and education for the American Red Cross, running a graduate-level program leading the School for Blood Bank Technology, and eventually shifted to tech as an assistant IT director. While sparking an interest in technology, the position had Barb missing education and she eventually brought in fellow co-founder, Tony Huth, to develop Medicom Health Interactive, a company focused on interactive computer programs for doctors and patients around multiple health conditions.

Throughout the years, the company added employees, including Barb’s husband John as CFO. After the economy slowed, decisions were made to shift away from producing educational CDs and toward a software-as-a-service model. This led to the development of online HRAs for marketing health system services. Barb took the lead on medical research and design and was integral in bringing top-tier assessments to market. “The best part of my work is watching, with pride, how our employees and Medicom Health have grown and thrived for the past 19 years!” Today the evolution continues as Rx Savings Assistant rolls out to market, helping ensure medication adherence, increasing pharmacy revenue, decreasing readmissions, and improving the patient experience.