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Barb Goergen: Turning Experience Into Purpose

July 1, 2019 Tami Weigold Category: StaffTags: staff spotlight, core values

Barb Goergen: Turning Experience Into Purpose

It’s impossible to tell the story of Medicom Health, and the evolution of health risk assessments, without including Barb Goergen.

As a co-founder of Medicom Health, Barb has experienced significant transitions and been integral in leading through evolutions to what the company is today. Health assessments are often the first product that comes to mind in the Medicom Health platform, but it hasn’t always been the case. Nearly 20 years ago, work was primarily to create interactive programs for large pharmaceutical companies and national medical associations, like the American Heart Association, American Diabetes Association and National Cancer Institute. However, even before that, Barb’s interest in medicine was personal.

As a child, Barb witnessed her mother suffer from a serious illness and while that was challenge at a young age, it also solidified her desire to study science, math and English. In Fourth Grade, she got her first microscope and since then, has progressed into a degree in Laboratory Medicine from the University of Michigan. From there she moved to Madison, WI, doing training and education for the American Red Cross, running a graduate-level program leading the School for Blood Bank Technology, and eventually shifted to tech as an assistant IT director. While sparking an interest in technology, the position had Barb missing education and she eventually brought in fellow co-founder, Tony Huth, to develop Medicom Health Interactive, a company focused on interactive computer programs for doctors and patients around multiple health conditions.

Throughout the years, the company added employees, including Barb’s husband John as CFO. After the economy slowed, decisions were made to shift away from producing educational CDs and toward a software-as-a-service model. This led to the development of online HRAs for marketing health system services. Barb took the lead on medical research and design and was integral in bringing top-tier assessments to market. “The best part of my work is watching, with pride, how our employees and Medicom Health have grown and thrived for the past 19 years!” Today the evolution continues as Rx Savings Assistant rolls out to market, helping ensure medication adherence, increasing pharmacy revenue, decreasing readmissions, and improving the patient experience.

FUN FACTS

  • Barb attended 6 different elementary schools! Born in Detroit, Michigan, spent 3 years in West Virginia, moved to Jackson, Michigan; Ann Arbor Michigan; Madison, Wisconsin; and then to Minnesota where she has remained.
  • Loves watching the Voice, Twins baseball and Michigan football/basketball games.
  • Spends time travelling, attending concerts and plays, boating, and playing with 4 grandchildren.
  • Work/Life Motto: “Find something you’re passionate about and keep tremendously interested in it.” — Julia Child

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

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The Medicom Health Heart Health Profiler is one of the most valuable additions to our site. Not only is it a great way to build engagement with visitors, but we are now using other forms of marketing/communication to encourage people to complete our heart quiz.

Chris Boyer

Principal and Sr. Digital Strategist

@chrisboyerLLC

Special pricing offer! Discounts are available on new HRAs purchased for health month promotions. Contact us to learn more.

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Cost

We are waving our 1-time fee for new customers for a limited time.
We typically charge $25k to health systems for a 3-yr. service period.

Rx Savings Assistant® has no ongoing costs for providers.
Pharma manufacturers fund the discounts. We receive a small commission for each discount used. There is no impact on pharmacy profit margins.

Health systems do shoulder the cost of the IT implementation.
This includes paying for any additional EHR data feeds if necessary.