Don’t let your breast cancer awareness campaigns end in October! What are your plans for the rest of the year? Breast cancer is not going away, so neither should your awareness efforts. Isn’t it time for an ongoing, low-maintenance strategy? We can help.
Make a new plan.
Breast Cancer Awareness Month is both a big opportunity and a daunting responsibility. And now that is over for 2017, what comes next?
We meet with health systems throughout the country. We have helped many hospitals move past “health month syndrome” because our HRAs can be used all year long. You can capture contact info and allay health concerns in a trackable, meaningful way, 24 hours a day, every day of the year. Pretty cool! That’s the way to get real value from a promotional investment. And the patients obviously benefit, too.
Make it count.
Our Breast Cancer Risk Assessment makes a great endpoint for social media promotions, magazine ads, tv & radio spots, etc that you can run periodically throughout the year. It does not take a big investment. Women in your community want to be able to rely on an evidence-based assessment of their risk level and comorbidities every month of the year. The opportunity for personalized follow-up that this kind of deep interaction allows for is second to none. Take advantage of it 365 days a year!
You can also cross-promote other service lines based on the collected answers, especially for related health months. For example, you know if someone who completed a Breast Cancer Risk Assessment is obese or a smoker, etc., you can offer them a Heart Month promotion based on a comorbidity. This is a simple example, of course. But we can help you with more complicated segmenting. Just ask.
Make it happen.
In conclusion, building out a year-long Breast Cancer Awareness program can be invaluable in achieving community health goals. It also helps improve patient experience scores and brand loyalty and trust.
If you’d like to see a demo or learn about pricing options, please reach out to us today. We would love to share the success stories other clients have had.
- Beyond the Pink Ribbon – Promoting Breast Cancer Awareness
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