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Health Awareness:

Breathe Easier with a Lung Cancer HRA

June 26, 2018 Michael Venske Category: BlogTags: lung cancer, Health Awareness

Breathe Easier with a Lung Cancer HRA

When does your system generally talk to consumers about lung cancer and smoking cessation? Do you run campaigns in November as part of the Great American Smoke Out? Is it around the New Year? Or whenever a new smoking cessation seminar is being offered?

Smoking cessation is a challenging topic. Nearly every smoker knows they should quit, but it’s a huge lifestyle change. How can you market without offending? Inspire without demotivating? Maybe you can let our assessment help you tailor the message to the individual.

Lung Cancer HRA

Using Medicom’s Lung Cancer Risk Assessment allows you to target users who received a recommendation for a low-dose computer tomography (CT) lung screening. This means men and women aged 55 to 80 years, who have a 30 pack-year smoking history, and currently smoke or who have quit within the past 15 years. (Stop screening once a person has not smoked for 15 years or develops a health problem that limits life expectancy.)

In addition to individuals who smoke, the Lung Cancer Risk Assessment is also useful for those with relevant family history, pulmonary fibrosis, radiation therapy to the chest, second-hand smoke exposure, asbestos, radon, dusts, inhaled chemicals or minerals, workplace exposures or air pollution. This HRA is for people who have NOT already received a lung cancer diagnosis.

If you’d like to see a demo or discuss promotional strategy, please let our Client Success team know. We’re happy to help you breathe easy all summer long.

Michael Venske

Strategic Enterprise Client Partner & Promotional Services Specialist

Michael Venske is busy building and growing customer relationships by providing either creative collaboration for marketing campaigns or support and guidance for Medicom's suite of health risk assessments. Other specialities include: idea generation, bad puns, and speed walking.

More by Michael Venske

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We wanted a strong interactive call to action for our marketing campaigns and the Medicom HRAs have been a great solution to increasing our response rates. The risk assessments provide us a way to capture contact information and determine risk level to follow-up with risk-based emails.

By providing more personalized content, we direct people through our marketing funnel and have taken our campaigns and results to the next level. Because of the trackable results, we are using the Medicom HRAs across our 11 OSF HealthCare hospital markets and for numerous disease states.

Tammy Donelson

Vice President, Strategic Marketing

OSF HealthCare

Special pricing offer! Discounts are available on new HRAs purchased for health month promotions. Contact us to learn more.

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