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Category: November Newsletter 2019

Recording:

Intent Marketing 101 for Healthcare Marketers

January 20, 2020 Tony Huth Category: November Newsletter 2019, December Newsletter 2019

HRA
Intent Marketing 101 for Healthcare Marketers

Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.

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Health Awareness:

Promoting Lung Cancer Screenings

November 19, 2019 Tami Weigold Category: Blog, November Newsletter 2019

HRA
Promoting Lung Cancer Screenings

If you’re currently using the Lung Cancer HRA in your marketing campaigns mix, now is an excellent time to review CTAs and email follow-ups to make sure they are meeting the needs of the consumer and the health system. Check targeting to verify that those with the proper smoking history are the audience. Do not market to individuals who have quit more than 15 years ago or are under age 55. If the Lung Cancer HRA is not in use for your health system, consider the community benefit of such a tool. This HRA can be up and running on site in as little as a day. Now is the time to lock in pricing and get it ready for those 2020 Resolutions to “Quit Smoking!”

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Staff Spotlight:

Rebecca Howe: Bringing on the Quality

November 18, 2019 Michael Venske Category: Blog, Staff, November Newsletter 2019

RxSA
Rebecca Howe: Bringing on the Quality

The secret to Rebecca Howe’s career success may sound like the motto a runner repeats during the race: keep going. Which is fitting because her work is a marathon of digging through requirements and pushing each product across the finish line into production. As Medicom Health’s sole Quality Assurance Analyst, Rebecca acts as the final line of defense for all of Medicom Health’s assessments as well as the newly launched Rx Savings Assistant EMR plug-in.

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Upcoming Trade Show:

ReviveHealth Joe Public Retreat 2020

November 6, 2019 Tami Weigold Category: News, November Newsletter 2019, December Newsletter 2019, January Newsletter 2020

HRA
ReviveHealth Joe Public Retreat 2020

Feb 12 — Feb 14, 2020

Medicom Health will be participating in the annual Joe Public Retreat hosted by ReviveHealth. The retreat will be held in San Diego, CA February 12–14, 2020. We would love to meet with you and discuss how the Medicom Health Risk Assessments can help your organization convert web visits into office visits.

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Tips & Support:

Self Care: How HRAs Motivate Healthy Behaviors

November 5, 2019 Shoua Thao Category: Blog, November Newsletter 2019

HRA
Self Care: How HRAs Motivate Healthy Behaviors

Success, career, and family are contributing factors that motivate nearly every consumer, often dedicating time to dependents at the detriment of personal health. The first step to change could be as easy as a 5-minute online health assessment.

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Health Awareness/Observance:

Great American Smokeout 2019 – Drive Lung Cancer Screenings

October 28, 2019 Tony Huth Category: Blog, November Newsletter 2019

HRA
Great American Smokeout 2019 – Drive Lung Cancer Screenings

Leverage the Great American Smokeout, the American Cancer Society’s annual anti-smoking campaign to increase patient visits.

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