Jul 15, 2020 - 2:00 pm (central time)
Set Your Health System Apart with Content that Calms and Clarifies
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Make Your Hospital Content Stand Out During (and After) COVID-19
Recordings
Recording:
From Crisis Communication to Service Line Marketing
How Health System Marketers Can Quickly Shift from Crisis to Recovery
Read MoreRecording:
Post-COVID-19: Prepping for Pent-Up Patient Demand
Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows
Read MoreRecording:
Intent Marketing for COV19:
Optimize Hospital Website Use
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Read MoreRecording:
New Chris Bevolo Book Preview: The Gospel of Growth
For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.
Read MoreRecording:
Intent Marketing 101 for Healthcare Marketers
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Read MoreRecording:
Google & Facebook: The True Digital Front Doors
When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.
Read MoreRecording:
Active Listening: A Marketing Odyssey
Hospital marketers are expected to produce MORE content for MORE channels than ever before– often with NO ADDITIONAL resources. Join us to hear Reba share low-cost ways to streamline your process, increase bandwidth, yet retain efficacy. Leverage her hard-won writing tips, suggestions and fool-proof templates to turbo-charge your content generation process without compromising budgets.
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