Apr 20, 2022
Six Steps Health Systems Can Take to Use Personalization Like Big Brand Retailers
Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext
Recording:
How to Use Personalization to Improve Healthcare Consumer Experiences
Recording:
Exploring Digital Savvy Healthcare Consumerism
Mar 30, 2022
How Health Systems Can Leverage Data & Digital Experiences to Meet Post-Pandemic Consumer Needs
Presented by:
Reed Smith, VP of Digital & Innovation at Ardent Health Services
Chris Boyer, VP of Digital Strategy and Marketing Intelligence at Beth Israel Lahey Health
Recording:
How Next-Gen Mobile Apps Are True Digital Front Doors for Health Systems
Mar 8, 2022
Unite Disparate Digital Consumer Resources into a Cutting-Edge Cohesive Mobile Strategy
Presented by:
Jeff Harper, Chief Product Officer at DeliverHealth
Debra Voss, Solutions Consultant at DeliverHealth
Recording:
Setting the Bar with HRA Performance
Dec 2, 2021
Learn how Banner Health leverages their HRA strategies to support defined organizational goals and engage consumers
Presented by:
Lauren Petitt, Digital Marketing Manager at Banner Health
Tami Weigold, Director of Client Success at Medicom Health
Recording:
2021 Healthcare Digital Marketing Trends Survey Results
Nov 10, 2021
Key Takeaways & Insights for Hospital Marketers
Presented by:
Ben Dillon, Chief Strategy Officer at Geonetric
Recording:
Embrace Consumerism: Building a Post-Health System Brand
Sep 15, 2021
How COVID, Consumerism & Competition Require Health Systems To Rethink Marketing Strategy
Presented by:
Chris Bevolo, Chief Brand Officer at ReviveHealth
Recording:
How Google is Co-Opting the Patient Journey & What You Can Do About It
Aug 18, 2021
Why Health System Marketing MUST Adapt Now to Google’s New Reality and Where to Start
Presented by:
Annie Haarmann, Head of Strategy and Consulting, Healthcare and Life Sciences at Reputation
Recording:
Guest Webinar – A Modern Healthcare MarTech Approach
Jul 14, 2021
How Digital Marketing Can Leverage Trust, Embrace Patient Experience and Adapt to a Cookie-Free World
Presented by:
Chris Boyer, Principal and Sr. Digital Strategist at @chrisboyerLLC
Reed Smith, Vice President, Digital Strategy at Jarrard Phillips Cate & Hancock
Recording:
Reboot Your Patient Revenue Funnel! (Part 3 of 3)
Jun 16, 2021
PART 3 of 3: Creating a Conversion Path from Engagement to Encounter
Presented by:
Jane Crosby, Vice President of Strategy at True North Custom
Recording:
How Intent Marketing Will Drive Patient Volume in 2021
May 19, 2021
Health Systems Can Leverage Consumers Shift to Digital Interactions for Service Line Growth
Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext
Recording:
Why & How to Use Mobile to Capture Today’s Health Consumers
Apr 28, 2021
Mobile Strategies for Health Systems to Create the Next-Generation Digital Front Door
Presented by:
Jeff Harper, CEO at Duet Health
Recording:
Reboot Your Patient Revenue Funnel! (Part 2 of 3)
Apr 7, 2021
PART 2 of 3 – EVALUATION Stage Strategies: How to Guide Decisions & Grow Volume for 2021
Presented by:
Jane Crosby, Vice President of Strategy at True North Custom
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